Report: Constructing Digital Finance Options for Girls E-Commerce Entrepreneurs: A Demand-Facet Exploration in Indonesia


Till early 2023, 64.2 million MSMEs in Indonesia represented 96% of the labor drive. Of those companies, about two-thirds are women-owned. Whereas not all of those are e-commerce companies, 24% of MSMEs (~17.5 million MSMEs) have used e-commerce in advertising their merchandise in 2021. This rising sub-segment of Indonesian companies represents a chance for monetary companies suppliers. Nonetheless, there may be restricted knowledge out there within the Indonesian market incorporating gender intentionality which can restrict ladies’s financial empowerment and create obstacles for higher inclusion of ladies e-commerce entrepreneurs. 

Recognizing this, Girls’s World Banking got down to perceive how ladies e-commerce entrepreneurs use e-commerce platforms to extend their financial engagement and enterprise development. We additionally got down to acknowledge how digital and monetary companies suppliers and policymakers in Indonesia drive ladies entrepreneurs’ monetary inclusion and financial empowerment by e-commerce platforms. 

The report is directed at authorities, e-commerce suppliers and monetary companies suppliers. It concludes with a matrix of actions and suggestions for constructing higher design and implementation of digital and monetary packages, merchandise, and companies for ladies e-commerce entrepreneurs in Indonesia. It’s out there in English and Bahasa Indonesia.


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