Ought to You Weblog for Cash?


I communicate with bloggers day-after-day who’ve heard the tales of blogs that make massive {dollars} and who need to attempt to make an earnings from running a blog additionally. One of many items of recommendation that I try and convey (and I’m afraid it doesn’t all the time get by way of) is that it’s value pausing, earlier than operating out to slap advertisements in your weblog or selling each affiliate deal obtainable, to ask your self whether or not earning money out of your weblog is best for you.

Whereas this may appear to be a foolish query to some (what’s improper with incomes cash?) I feel it’s value at the least asking your self the query

“Ought to I weblog for cash?”

As a result of, not each weblog is suited to running a blog for cash.

Does it Match with Your Weblog’s Objectives and Targets?

For me, a number of the recommendation that I’ve given on this collection of running a blog for newbies comes right down to figuring out some objectives, technique and imaginative and prescient to your weblog (I’ve written extensively on strategic running a blog right here so gained’t unpack this now). There are a lot of explanation why folks weblog and the motivation of cash is only one of them.

Right here’s a number of the responses I had after I requested why folks weblog:

  • ‘I weblog for leisure functions – to assist me calm down’
  • ‘I weblog as a part of my plan for world domination’
  • ‘I weblog to assist me promote my e-book/enterprise’
  • ‘I weblog to maintain a file of the life and occasions of me’
  • ‘I weblog as a result of I need to assist others’
  • ‘I weblog to as a result of I’m lonely and need to join with others’
  • ‘I weblog to choose up cute women/guys’
  • ‘I weblog as a result of it’s enjoyable’
  • ‘I weblog as a result of I need to construct profile – I need to be recognized’
  • ‘I weblog to make a residing’

Now there’s nothing improper with running a blog for multiple motive – however bloggers contemplating including earnings streams to their blogs want to contemplate the implications that weblog monetization in all its completely different types MIGHT impression their different objectives.

Let me share some situations of actual circumstances that I’ve come throughout (no names given) the place placing advertisements on a weblog wasn’t a good suggestion. If I had been a betting man I’d say that they characterize the story of many bloggers and that others might add extra situations:

State of affairs 1: Enterprise Blogs – I keep in mind one blogger who added contextual promoting to their Enterprise Blogs (blogs which had major objectives of selling a enterprise’s companies) solely to seek out that the advertisements that had been served to their blogs had been for different companies of their discipline who they had been competing with. Whereas they may block a number of the advertisements they discovered that extra advertisements changed them. In the long run they felt it was higher to take away the advertisements and maintain the deal with themselves.

State of affairs 2: Reader Uproar – One other blogger who I’ve been speaking with lately instructed me the story of the day she added impression primarily based advertisements to her weblog and created a mutiny amongst her readers who had been indignant that she’d gone that route. Whereas on some blogs reader possession aren’t very excessive, there are different blogs the place for one motive or one other that readers take nice offense to bloggers altering the principles midstream – particularly in the case of advertisements. Relying upon the group ranges and the best way you introduce the advertisements you possibly can find yourself dropping readership and you’ll want to think about whether or not the advantages of the earnings will outweigh the prices of fewer readers.

State of affairs 3: Cash Obsession – Maybe one of many saddest examples that involves thoughts is of a blogger who had been operating a extremely attention-grabbing and fairly profitable weblog (I wouldn’t name him an A-lister however he had a small loyal following) who received bitten by the ‘cash from running a blog’ bug so badly that it ended up killing his weblog. In the end he ended up deleting a number of his archives (those that had no earnings incomes potential) and slapping so many advertisements onto his weblog that it was arduous to seek out any content material. He ended up solely ever writing on subjects that he thought had been ‘earners’. In doing so he misplaced the overwhelming majority of his readership and ended up with a fairly poor weblog. Greed took over.

State of affairs 4: Poor Conversion and Litter – Quite a lot of bloggers come to thoughts who’ve introduced that they’re fed up with advertisements on their blogs largely as a result of the payoff has not been value giving the house over to the advertisements. Adverts do add one other component of litter to your weblog and if the conversion isn’t adequate they will appear fairly pointless. This varies from blogger to blogger and typically comes right down to the kind of advert chosen and the subject that they’re writing about – but it surely’s one of many major causes I see bloggers taken advertisements off their blogs.

State of affairs 5: Fame – My final instance is of a blogger who was running a blog to construct his personal fame in an trade. He’d been running a blog for numerous months and was slowly develop into higher recognized (though had a solution to go). His downside began when he began selling affiliate merchandise that he’d had no data of and which (he later came upon) had been really ripping folks off. In doing so he ended up doing the precise reverse to what he’d got down to do – he destroyed his personal fame.

I’m conscious that this submit has a considerably damaging tone to it and don’t need to disillusion readers an excessive amount of. On the flip facet of those tales of bloggers who discovered that running a blog for cash will not be the reply for everybody are many extra tales of bloggers who’ve discovered methods to complement their earnings by way of running a blog (and even a couple of tales of bloggers who now weblog full time).


Should you do need to construct a worthwhile weblog and remodel your running a blog interest into an income-generating enterprise, then I might strongly recommend you take a look at my “4 Pillars of Running a blog – Make Cash” Course. This course encapsulates my sensible expertise earning money running a blog for the previous 20 years and takes you thru:

  • The various and diversified methods to generate profits running a blog
  • Tips on how to create your individual monetization technique and
  • What to deal with first to develop your income streams

Should You Blog for Money?


Leave a Comment