On this weblog put up, I’ll take you on a artistic journey that explores the model evolution of Litmos, from its early days as “Studying Heroes” to what we now name Litmos!
I’ve been fortunate sufficient to work at Litmos for over 5 years now as a Senior Graphic Designer. And through that point, I’ve witnessed the event of many visible languages, together with the designs for our earliest iteration, when our firm was known as “Studying Heroes.” Based in 2014 by Adam Kara, Aaron Kara, Ian Darlington and Mike McGann, “Studying Heroes” remodeled a couple of occasions through the years – from “Litmos Heroes” to “SAP Litmos,” to its last and present type: Litmos.
Once I began, the illustrational fashion for “Studying Heroes” was superhero themed, and the tagline learn “Saving the world from boring e-learning.”
Though I used to be keen on the usage of colors and appreciated the playful theme of the design, I at all times felt there may very well be enhancements to the brand, in addition to the mascot, Stickman.
Whereas our branding has come a great distance, I really feel this authentic design holds a particular place in Litmos historical past and represents the momentous first steps our group took in the direction of establishing its distinctive visible language and firm tradition. In my thoughts, the “Studying Heroes” brand is a crucial reminder to all the unique staff, of the standard beginnings of this small, grassroots start-up.
The Litmos group ought to check out these outdated model property every now and then to generate that nostalgic sense of pleasure and optimism “Studying Heroes” staff felt within the early days, when the model was taking form and discovering its id.
From “Studying Heroes” to “Litmos Heroes” – Lenny’s Debut
By the point I used to be employed in 2017, “Studying Heroes” was working below the identify “Litmos Heroes” after being acquired by Californian firm Callidus Cloud. As a Graphic Designer, new to the corporate, I attempted to know the model as a lot as attainable. I immersed myself within the firm’s fashion, values, and targets.
The design of the brand new “Litmos Heroes” brand hadn’t modified a lot from the unique “Studying Heroes” one. Fonts and hues remained constant, however the firm had added a brand new “Litmos Heroes” mascot, Lenny (pictured beneath, carrying a now-uncharacteristic inexperienced cape).
With “Litmos Heroes” nonetheless being a younger enterprise, there was not a lot in the way in which of brand name tips. Being a stickler for processes and organisation – a blessing and a curse! – I created templates and paperwork to keep up model alignment.
I used Adobe InDesign for all our course supporting paperwork, and Adobe Illustrator for thumbnails, designing our ‘nook flags’ to distinguish programs by area, in addition to ‘roundel flags’ to establish course language(s). I distributed these designs to groups throughout the group, to make sure that all “Litmos Heroes” inside and exterior supplies have been in step with model tips.
“SAP Litmos” is Born – Goodbye, Stickman!
In 2018, Litmos Heroes was acquired by tech big SAP. That is when “SAP Litmos” was born.
I need to admit, presently I used to be feeling a mixture of feelings about our beloved model. On one hand, there was a tinge of unhappiness as I bid farewell to the acquainted “Litmos Heroes” Stickman mascot. Nonetheless, amidst the unhappiness, there was an simple sense of pleasure brewing. Change opens the door to new prospects, and I used to be desperate to see how the model would evolve and reinvent itself.
As soon as once more, I threw myself into new branding workouts. Having established the model tips for our final rebranding, I felt extra ready to develop visuals for this new section of the corporate’s evolution. Eradicating outdated branding from all supporting paperwork proved to be a mammoth job, however I used to be grateful for the assistance of my colleagues.
Gone was the superhero styling of the Litmos Heroes brand, in addition to the mascots Stickman and Lenny (as we knew him).
The brand new brand for “SAP Litmos,” was extra of a minimalist design, that includes a Sans Serif font to offer a timeless really feel. The color palette was a traditional mixture of black and gold, with an alternate blue and gold choice.
The Lenny mascot additionally had a makeover and was much more refined, which labored effectively to steadiness out the brand.
By 2020, we had rebranded and have been now generally known as “SAP Litmos Coaching Content material,” however the brand was very a lot the identical, apart from the addition of extra vibrant color palettes.
A New Period Begins: “SAP Litmos” Turns into Litmos
A couple of years later, in December 2022, Litmos was offered to Francisco Companions, and have become an impartial firm.
To mark this new section of Litmos’s improvement, a brand new brand was created. By fastidiously incorporating key components from the earlier design, the brand new look maintained a seamless connection to the model’s heritage, whereas presenting a refreshed and modernized look. The Litmos brand preserved the model’s essence to keep up a way of familiarity for loyal prospects.
For my part, this considerate strategy ensured that the model’s legacy was honoured, whereas embracing the chance for progress and evolution.
Honouring the Previous and Seeking to the Future
Exploring the Litmos model’s evolution is a superb technique to pay homage to the artistic course of and the thought that went into crafting the corporate’s visible id.
Loads has modified because the first iteration of our brand was created, again when the corporate was known as “Studying Heroes.” However I really feel these adjustments are an acknowledgement of the corporate’s humble beginnings and a testomony to its capacity to adapt, develop, and enhance.