Collectors Nook Sequence Half 1: Laurent-Perrier SA (ISIN FR0006864484)


Disclaimer: This isn’t funding recommendation. PLEASE DO YOUR OWN RESEARCH !!!

Collector’s Nook Introduction

I at all times needed to introduce this class of shares that usually I’d not purchase as a bigger place, however for some cause or the opposite I wish to personal nonetheless. A lot of such shares I had handed on previously and so they typically carried out higher than I’d have thought. So as a substitute of a typical Funding portfolio, that half would somewhat be a “assortment of high quality shares” and this collection will due to this fact be the collector’s nook. The objective right here can be a small pocket of “particular” shares that may look not so engaging from a purely monetary perspective, however nonetheless have are engaging to me. This may very well be luxurious shares but additionally some very unusual shares that I discover attention-grabbing for different causes. I’m now lengthy sufficient within the inventory market that I can not afford myself a couple of “responsible pleasures”.

I don’t have a goal allocation right here however this could keep under 10% total at portfolio stage. Additionally, don’t count on a brilliant detailed analyis as with larger positions.

And, by coincidence, I have already got the primary inventory for the “collector’s nook:

The primary candidate: Laurent-Perrier SA

For the previous 10 years or so, i’ve continuously regarded on the Laurent Perrier share value by mistake, as I truly needed to look upGerard Perrier, my long run French inventory holding. I at all times informed myself to have a look at the opposite Perrier inventory sooner or later however by no means did, regardless of the a lot nicer Emblem in comparison with G. Perrier.

Extra just lately nevertheless, I learn an attention-grabbing snippet from the legendary John Practice on Laurent Perrier which then made me look into Laurent Perrier once more:

Personally, I’m not an enormous Connaisseur of Champagne however I get the idea of a prestigious model. LVMH, the large luxurious Juggernaut has its roots in Champagne as effectively (the M is for Moet Chandon which was a part of the preliminary merger).

To qualify as Champagne, the next wants to use:

Champagne, the wine, is named after the area the place it’s grown, fermented, and bottled: Champagne, France. Nestled within the nation’s northeastern nook, close to Paris, the one labels which can be legally allowed to reveal the identify “Champagne” are bottled inside 100 miles of this area (in keeping with European Legislation).

That naturally restricts the quantity of Champagne that may be planted and harvested. The largest manufacturers can command costs as much as a number of a whole bunch of Euros and even 1000’s for older vintages.

I feel what the Champagne Indusry did effectively is to put Champagne as THE (very costly) drink to have a good time at particular events. In line with some sources, this custom began accidentally in 1961 in Le Mans. Unsure whether it is true, however I assume it’s a widespread customized all around the world to celbrate success with a glass of Champagne. Curiously, Laurent-Perrier by no means sponsored the system One. However Moet & Chandon did for over 30 years. Curiously, since 2021 an Italian model is the F1 sponsor (Ferrari Trento).

And Laurent-Perrier is clearly some of the well-known and greatest promoting Champagne manufacturers (relying on the place you look, they’re high 5 or so with a worldwide market share in Champagne of ~5%). Trying on the Hawesko web site one can see that the most affordable bottle begins at 45 EUR and goes as much as 200 EUR:

Elsewhere I’ve seen bottles for 300-400 EUR as effectively.

One of many attention-grabbing features of Champagne is that regardless of being mosty white wine, it ages effectively. Within the regular bottle (750 ml), 40 years isn’t any downside, massive bottles may need a shelf lifetime of over 100 years when saved effectively.

Prime Champane is a excessive margin luxurious product, nevertheless, the best way Champagne is made, means additionally that it’s fairly a capital intensive enterprise. This reveals within the numebrs.

Whereas EBIT margins (till currently) at all times have been 17-18%, return on capital and ROE have been solely 5-7%. Laurent-Perrier holds on common 2 years of gross sales stock which is kind of logical as Champagne must ripen and ferment for some years with a view to be (costly) Champagne. I assume that the stock at Laurent-Perrier (and different Champagne producers) include fairly some hidden reserves, as the nice vinatages typically improve in worth which isn’t proven within the steadiness sheet or P&L.

Now comes the attention-grabbing half : During the last 10 years, EPS at all times hovered arond 3-4 EUR per share earlier than out of the blue leaping to eight,49 in 2021/2022 and virtually 10 EUR per share in 2022/2023.

On the present share value, this values Laurent-Perrier at a really cheap 12x traillng earnings and round 11xEV/EBIT which isn’t costly for a real luxurious model. In line with TIKR, LP solely traded at that valuation proper after the GFC.

The query clearly is: What result in this drastic improve in profitability ? The principle cause has been a powerful restoration after Covid and value will increase. The yr resulted in March 2023 clearly reveals this: Though quantity gross sales declined barely, they managed to extend costs by +10%. As they have been promoting merchandise that haven been bottled 2 years agao, this value improve roughly drops on to the underside line.

This desk from the registration doc summarizes effectively the final 3 years:

The great registration doc offers additionally a variety of info on Champagne right down to very attention-grabbing particulars.

The share value has reacted positively over tha previous 2 years however not a lot as reflecting the numerous improve in earnings over the past 2 years:

As well as, LP has diminished debt from near 300 mn a couple of years in the past to at the moment lower than 180 mn. So regardless of much less danger, the inventory has truly turn into cheaper. Evidently at the moment traders don’t imagine in these excessive margins to persist.

Curiously, in LVMH’s 6M 2023 report, we will see that throughout the Spirits & Champagne section, Champagne continues to be doing fairly effectively, in distinction to the arduous spirits:

The vast majority of Laurent-Perrier shares are owned by the Nonancourt household (65%) which purchased the property in 1939. US worth store First Eagle owns round 10%.

On the chance facet, Local weather danger is clearly one of many dangers that LP is going through. As the realm the place Champagne may be made is small, a rise in temrperature would possibly hurt the product. LP reveals this attention-grabbing desk on the beginning dates of the harvest over the past 50 years or so. A pattern is clearly seen right here:

On the destructive facet, they don’t pay a lot dividend, and solely ocassionally purchase again some inventory. Within the final years, cashflow was used to pay again largely debt which, contemplating the rise in rates of interest was possibly a good suggestion.

The large query in fact is that if and the way Laurent Perrier can maintain this stage of profitability going ahead and the way they allocate capital. I actually don’t know and that’s why I solely purchase this share for my “assortment”.


Trying all of the years mistakenly on the flawed Perrier share value, I’m now very comfortable to welcome Laurent-Perrier to my “Collector’s Nook”. A pure, high-end Champagne producer is an efficient begin for this collection. I allotted 1% of the portfolio at a share value of round 124 EUR into my new “bucket” and hope for the most effective.


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